Our Story · The NUI Mandate
She lost her
mother. Then
she built NUI.
This isn't a brand story about loving food. It's about refusing to inherit a health crisis — and building the system to stop it happening to others.
2019
Founded in Kerobokan
4 Outlets
Across Bali
4.7★
Platform Avg Rating
Resto Teladan
GrabFood Award 2025
Origin Story
A family pattern she refused to repeat.
In 2017, Ling's mother passed away from heart disease. Her father had a heart attack the same year. High cholesterol. Hypertension. The kind of illness that builds quietly — over years of ignoring the signals.
One year later, Ling got her own bloodwork back. She was 21. High cholesterol. She also carries thalassemia minor — a condition that makes daily nutrition non-negotiable, not optional.
She looked at those results and made one decision: this cycle ends here.
When she looked for food that actually worked — macro-clear, fast, affordable, clean, and daily — it didn't exist in Bali. So in 2019, she built it in Kerobokan. Not as a restaurant. As a system.
Today, NUI has 4 outlets, a full team, documented operations, and a GrabFood "Resto Teladan" award. The mission hasn't changed: make eating well the easiest, most obvious thing you do every day.
Ling Ling Sisyanti
Founder & CEO, NUI Healthy Food
In Her Words
"The problem was never knowledge. People know what's healthy. The problem was — nobody built the system that makes it easy to do every day. So I built it."
— Ling Ling Sisyanti, Founder & CEO
What NUI Is
NUI is not a restaurant.
It's a daily habit.
Every item on the menu shows you the macros. Every outlet hits under 15 minutes. Every price point is set so that eating well isn't a financial decision — it's just what you do. Not for special occasions. Not as a reward. For today, tomorrow, and the day after that.
Journey
Six years. Every one hard.
Every one worth it.
The loss that started everything.
Ling's mother passes from heart disease. Father has a heart attack. Ling's own cholesterol results come back at 21. The decision is made.
One outlet. Zero blueprint. All in.
NUI opens in Kerobokan. Ling is cooking, serving, and promoting — everything, alone. No systems yet. Just a clear problem and the commitment to solve it.
Pandemic. Adapt or disappear.
COVID arrives months after opening. Team scatters. Cashflow hits critical. Ling builds a delivery system from scratch, adds nutrition labels to every item, and keeps the doors open.
Break. Buy. Rebuild from zero.
Partnership dissolves. Ling buys out every shareholder alone. She nearly sells the brand. Instead she restarts — sole owner, full responsibility, the freedom to build it right.
Jimbaran opens. The model holds.
Second outlet proves the concept travels. Same menu, same macros, same standard — in a completely different part of Bali.
4 outlets. GrabFood Award. Just the beginning.
Canggu opens. GrabFood names NUI "Resto Teladan 2025." SOPs fully documented. Team of 20+. NUI now runs without Ling in every room.
What Makes Us Different
This is what makes
NUI different.
Four things NUI does simultaneously that no other healthy food brand in Bali does. Not one or two — all four.
Local Bali ingredients. Sourced from farmers we know.
We source directly from local Bali farmers — not a central warehouse, not an import distributor. Fresher food, better nutrition, and money that stays in the community.
Locally Sourced
Filtered water. Every dish. No compromise.
Every vegetable washed, every grain cooked, every dish prepared with our filtered water system — across all four outlets. In Bali, water quality matters. We took that decision so you don't have to think about it.
Filtered Water System
Macros on every item. Verified by a nutritionist.
Protein, calories, carbohydrates, fat — on every menu item, developed with a registered nutritionist. Real numbers you can use to make real decisions about what you eat. Not approximate. Not "roughly."
Nutritionist Verified
Under 15 minutes. Not a goal. A guarantee.
Every order. Every outlet. Every day. Our kitchens are designed, staffed, and prepped around the 15-minute standard — not as a target, as the floor. Healthy food has no excuse to be slow.
Operational Standard
Our Direction
Built as a system,
not a restaurant.
We didn't set out to open another lifestyle café. We built NUI to solve a specific health problem with operational consistency, clear numbers, and local sourcing.
Vision
To be Indonesia's most trusted everyday healthy food system.
Mission
Make healthy eating simple, consistent, and accessible — every single day.
What We Stand For
Our values
in action.
We do not write values to fill a page. We write them to govern how we hire, work, and build every single day. These are the three non-negotiable commitments lived by every member of the NUI team.
RISE UP
We never stop learning.
We seek feedback, embrace hard truths, and constantly push our operational standard higher. Excellence is not a static level — it is a commitment to continuous correction.
In Practice
Structured training, regular feedback reviews, and a constant drive to master every operational SOP.
VOICE UP
We speak honestly and listen well.
We practice direct, clear communication. We address friction immediately and constructively, because quiet resentment is the enemy of a high-performing kitchen.
In Practice
An open culture where any team member can raise quality, safety, or process improvements without hesitation.
TEAM UP
We win together, not alone.
We carry each other's weight. Our kitchens only hit the 15-minute standard when everyone works in absolute sync. Individual success is meaningless without team execution.
In Practice
Shared ownership of outlet performance metrics. We celebrate collective wins and debug failures together.
Come Eat With Us
Now you know us.
Come eat with us.
4 outlets across Bali. Local ingredients. Filtered water. Macros on every item.